Exclusive: REAL Broker CEO Reveals His Plan For The Company
In real estate, innovation is key to staying ahead of the game. REAL Broker, led by CEO Tamir Poleg, is not only keeping up but also leading the charge. In an exclusive interview, Tamir Poleg talks about REAL Broker’s future plans and explains a wide ranging strategy that combines technology, culture and community.
One Real: A New Era of Home Buying
At the heart of REAL Broker’s vision is “One Real”, an innovative concept that’s changing the way we buy homes. According to Tamir Poleg, One Real is not a product, it’s a cultural movement that brings agents together. The goal is to create a seamless end to end home buying experience by integrating brokerage, mortgage, title and insurance.
These services have traditionally been separate, resulting in disjointed experiences for the buyer. REAL Broker wants to bring them together, to make the journey enjoyable for the buyer. By owning all the pieces of this puzzle, REAL Broker is building technology to make transactions smoother, faster and more enjoyable.
REAL Broker’s vision is to be an agent centric, technology driven and customer service focused brokerage. By using the latest technology and innovative marketing strategies REAL Broker will help agents succeed in today’s market.
Building a Community
REAL Broker’s strategy goes beyond technology to building an agent community. With over 12,000 agents REAL Broker is all about collaboration not competition. Tamir Poleg spoke about eliminating silos and creating a culture where everyone feels part of something bigger.
“The power of having thousands of agents on the network, all willing to share, brainstorm and help each other is a massive multiplier for everybody’s business” Tamir said.
This collaborative spirit is evident in the concept of co-sponsorship, a new initiative by REAL Broker. Co-sponsorship is where experienced agents sponsor newer ones, creating an environment where knowledge and expertise is shared organically.
Poleg believes agents are the backbone of the real estate industry and they should be treated as such. “We’re committed to providing agents with the tools, resources and support they need to succeed” he said. “Our goal is to empower agents to build their own businesses and have a better life for themselves and their families.”
The Culture and Community
Tamir Poleg spoke about the importance of culture and community in REAL Broker’s success. “We are in the people business” he said. “Culture is the secret sauce that impacts people’s lives and creates a lot of collaboration, helps individuals in their business.”
REAL Broker’s commitment to community and culture goes beyond fun; it adds value to their agents. The collaborative environment empowers agents to be better at their job.
Innovations Ahead
REAL Broker’s commitment to innovation includes big technology. Tamir Poleg spoke about the tech developments coming in 2023.
“Recently we replaced Skyslope with our transaction management system” Tamir said. “We’re launching our own e-signature product and a consumer facing app. We have some game changing fintech products in the pipeline.”
These are just a few examples of REAL Broker’s commitment to give agents and clients certainty, speed and convenience through technology. By being ahead of the curve REAL Broker ensures their agents have the best tools to succeed in a changing market.
REAL Broker is investing in technology and innovation, building cutting edge tools and platforms to help agents simplify their business and stay ahead of the competition. From AI lead gen to virtual reality home tours REAL Broker is at the forefront of industry trends.
Poleg believes REAL Broker’s approach will disrupt the traditional real estate brokerage model and create a new standard for the industry. “We’re not just a brokerage, we’re a movement” he said. “We’re committed to changing the way real estate is done and creating a better future for agents and consumers alike.”
Under CEO Tamir Poleg’s leadership REAL Broker is not just reacting to the changes in the real estate industry but is actively shaping it. Through One Real, co-sponsorship and cutting edge technology REAL Broker is creating a seamless, collaborative and efficient environment for agents and clients. This forward thinking approach puts REAL Broker at the forefront of the industry, committed to innovation and excellence.
Real Broker. (n.d.). About Us. Retrieved from https://www.onereal.com/pages/leadership
Inman News. (2022). Real Broker CEO Tamir Poleg on the future of real estate.
Forbes. (2022). The Future of Real Estate: Trends and Predictions.
