REAL Brokerage Inc.: Introducing Private Label and ProTeams

REAL Brokerage Inc. (NASDAQ: REAX), known as the fastest-growing publicly traded real estate brokerage by agent growth, is now offering two innovative programs: Private Label and ProTeams. These programs aim to help independent agents and teams seamlessly integrate into the REAL ecosystem while maintaining their unique branding and autonomy. The goal is to provide access to REAL's technology, tools, training, and collaborative culture without compromising on brand identity.

The real estate industry is evolving, and agents need advanced models, resources, and tools to stay competitive. REAL Broker CEO Sharran Srivatsaa explains the rationale behind the Private Label program, highlighting that there are over 900,000 agents within approximately 100,000 independent brokerages in North America. These independents have built strong brands but face rising costs and challenging market conditions. REAL Broker's Private Label and ProTeams programs aim to address these needs by providing scalable solutions.

REAL’s Private Label and ProTeams Programs

**Joining REAL Broker as a Team or Brokerage**

REAL Broker offers a streamlined, agent-centric, technology-based platform that provides actionable tools and education. The Private Label and ProTeams programs allow teams and independent brokerages to customize their financial models down to a per-agent basis from a single dashboard.

Sharran Srivatsaa states, "Independents want something special; a way to have their cake and eat it too." Through the Private Label program, independents can maintain their brand, scale their business, keep their fee structure, and access various income streams.

Private Label is a solution from REAL Broker that allows real estate partners to create their own branded platform, complete with customized tools and features.

According to Forbes, 71% of consumers prefer to do business with companies that have a strong brand identity. With Private Label, partners can create a unique brand experience that sets them apart from the competition.

The ProTeams program provides team leaders with flexibility in their business models, including splits, caps, and fees. Leaders can offer different commission structures to different agents and combine team splits with REAL's for simplicity. This results in an easy-to-calculate percentage split for team members.

**Private Label Program**

The Private Label program allows independent brokerages to use REAL’s platform, training, community, and income streams while keeping their brand and business model intact.

Brokerages can operate under their own name and brand without needing to advertise their association with REAL, where state regulations allow.

Availability of Private Label

The Private Label program is being rolled out across the United States and should eventually be available in all 50 states and DC. Currently, it is available in:

California
Georgia
Massachusetts
Maryland
Michigan
North Carolina
Texas
Virginia
Washington
Alabama
Indiana
Missouri
Montana
Nebraska
New Jersey
New Mexico
North Dakota
Oklahoma
Oregon
South Dakota

Benefits of Private Label and ProTeams Programs

**Exponential Growth**

These programs allow independents and teams to operate across state lines, provided agents are licensed in each state. REAL is licensed in all 50 states and several key provinces in Canada, enabling agents to work with only one cap per agent regardless of the state.

Private Label and ProTeams are revolutionizing real estate partnerships by providing partners and teams with the tools and resources they need to succeed. By offering customized branding, streamlined transaction management, and enhanced collaboration, these solutions are helping real estate professionals build stronger relationships with their clients and grow their business.

Maintain Your Brand: Independent brokerages can keep their brand without needing to advertise their association with REAL.
Flexible Business Model: Splits, caps, and fees can be customized per agent with detailed reporting and reconciliation.
Ownership Opportunities: Agents can gain ownership through stock options, capping, production, attraction awards, and stock purchase plans.
Multiple Income Streams: Agents can generate passive income through commissions, team building, teaching, and revenue sharing.
Collaboration and Partnerships: REAL’s ecosystem promotes collaboration, partnerships, and referrals through various channels.
Strong Culture: REAL fosters a tight-knit community with the ethos of "Work Hard. Be Kind," encouraging collaboration over competition.
Easy Transition: The Private Label program offers a smooth transition for independent brokerages with dedicated onboarding support.

**REAL Broker Private Label Case Study**

After testing the Private Label structure in 12 markets over 12 months, resulting in nearly $2 billion in sales, REAL is ready to expand these programs in the U.S. and Canada.

One notable partnership is with Los Angeles-based luxury broker Kofi Nartey, who joined REAL in August 2023. Nartey praised the seamless transition and the ability to maintain his existing brand while benefiting from a tech-forward brokerage partner.

Q&A: Joining REAL Broker as a Team or Independent Brokerage

❓ Who is eligible for REAL Broker’s ProTeams?

The ProTeams model is available to agents across the U.S. and parts of Canada, with full availability expected by Q2 2024.

❓ Who is eligible for the Private Label program?

The Private Label program is currently available for new independent brokerages joining REAL. There is an application process that includes reviewing production volume, tenure, E&O claims, and regulatory factors.

❓ Can Private Label teams access REAL’s stock and revenue share programs?

Yes, Private Label teams have full access to all benefits REAL offers, including the stock program, revenue share program, training, and technology.

❓ Can Private Label teams operate across state lines?

Yes, as long as agents are licensed in those states, they can operate across state lines with only one cap per agent.

❓ Do I have to continue being the broker with Private Label?

No, REAL will take over broker responsibilities, allowing you to focus on managing and growing your team.

Real’s Private Label and ProTeams programs offer a flexible, scalable solution for independent brokerages and teams looking to maintain their brand identity while leveraging advanced tools and resources to grow their business.

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