Why This $750,000,000 Producing Brokerage Joined REAL Broker
In real estate, adaptability and innovation are the keys to success. Darren Langille, co-founder of Redline Real Estate is living proof. In a recent interview, Langille shared the pivotal moments that led his brokerage, with around 100 agents, to transition to the cloud-based brokerage, Real Broker. Here are the major highlights of this insightful conversation.
Darren Langille: The Leader
To understand the decision, you have to know the why. Darren Langille co-founded Redline Real Estate in 2009 with a mission to empower real estate agents. Redline Real Estate was positioned between traditional franchises and boutique agencies.
Long Term Opportunities
As Redline Real Estate grew Langille focused on the growth and long term success of his agents. He realized the traditional models no longer aligned with what his team wanted. There was a need for a platform that empowered every agent, not just the leaders. REAL Broker was the solution—a cloud based brokerage with a community and resources to elevate every agent.
Seamless Tech and Simplified Experience
One of the things that impressed Langille was the technology of REAL Broker. The platform’s tools provided real solutions to real problems. For example, agents could process deals or send documents from anywhere, even while skiing or sitting on a chairlift. This mobile friendly approach is a game changer in an industry where time is money.
Training: From Ground Up
Training is key to any real estate agent’s success. REAL Broker’s training excited Langille. Unlike traditional models, REAL Broker’s training is from real life, practical insights from top producing agents. This grassroots approach means agents at all levels get to benefit from the knowledge shared by their peers.
REAL Broker offers over 200 online classes from top-producing agents through the REAL Academy. Additionally, there are 25-30 live stream training sessions every week that all agents can participate in.
A Collaborative Culture
Collaboration is powerful. With REAL Broker Langille saw a change in his community. What was once a competitive landscape became a network of collaborators. Independent brokerages that once operated separately now under the REAL Broker umbrella. This cultural shift means agents support and empower each other, creating a community that benefits everyone.
Darren Langille’s story is a snapshot of the real estate industry. REAL Broker is changing the landscape by giving every agent a chance to win. As the industry continues to change REAL Broker’s approach and agent centricity will be the winning formula.
