Can You Be a Referral-Only Agent at REAL Broker?

Yes, you can go referral only with REAL Broker. While in this status you still get all the benefits, revenue share, add agents to your network and earn free stock awards. As a real estate agent you may be wondering if you can focus on referrals only and still be successful. The answer is yes, but it requires strategy. In this article we’ll go over being a referral only agent at Real Broker and how to make it work.

📌 What is a Referral-Only Agent?

A referral only agent is a real estate agent who focuses on generating business through referrals from past clients, sphere of influence (SOI) and other agents. This allows agents to build a loyal client base and get consistent leads without traditional marketing.

📌 Benefits of Referral-Only Status

One of the benefits of being referral only is you no longer have to be a member of your local association, board or MLS. That can save you several thousand dollars a year. REAL Broker calls this their Real Select plan.

There are several benefits to being a referral-only agent, including:

More client loyalty: By focusing on referrals you can build stronger relationships with your clients and get more repeat business and referrals.
Less marketing costs: Referral only agents can save money on marketing, advertising and lead gen and focus on serving their clients.
Better reputation: A strong referral network can establish you as a trusted and reliable agent and get you more referrals and business.

📌 Reasons to Be a Referral-Only Agent at REAL Broker

There are several reasons an agent would want to go referral only. One is retirement. If an agent wants to stop producing but still get referral fees for leads from their database, past clients or sphere of influence (SOI), referral only is a good option. This way the agent can avoid MLS, board or association fees.

REAL Broker is a real estate brokerage that has a unique business model that allows agents to focus on referrals. With Real Broker agents can earn up to 80% commission on referrals so it’s a great option for agents who want to build a referral business.

According to REAL Broker’s website their referral program allows agents to “earn significant income by referring clients to other agents in the network”. This means REAL Broker agents can focus on building their referral network and earn commission on referrals without having to do the transaction themselves.

Agents focused on revenue share at REAL Broker may also want to go referral only. To get revenue share you must be a “producing agent” which means earning at least $3,000 in commissions every 6 months. Those commissions can come from referral checks. So if your focus is on revenue share not personal production, referral only may be the way to go.

This is also a good option for agents who want to keep their license with REAL but not focus on production right now. When you’re ready to go back into production it’s easy to switch your license back to active.

📌 Costs of Being a Referral Agent at REAL Broker

All standard fees at REAL Broker still apply and are deducted from your referral commissions:

✅ 85/15% split with REAL Broker
✅ $12,000 annual cap
✅ $750 annual fee (deducted from your first three transactions: $250, $250, $250)
✅ $285 transaction fee post-cap, reducing to $129 after achieving Elite Agent status

You won’t have to pay MLS, board or association fees.

🌟 Earning Free Stock as a Referral Agent

As a referral agent, you can still earn free stock bonuses like any typical agent. There are five ways to earn free stock at REAL:

▶ Pre-Cap purchase plan award
▶ Post-Cap purchase plan award
▶ Capping
▶ Free stock when an agent you attract closes their first transaction
▶ Elite Agent Award of $24,000 in free stock

🌟 Earning Revenue Share as a Referral Agent

Referral agents at REAL Broker are entitled to revenue share and can grow their network. To qualify for revenue share, you need to earn at least $3,000 in commissions every six months, which can come from referral checks. Agents focused on revenue share often transition to referral-only status but still receive the same revenue share percentages as typical agents:

▶ Tier 1 agents: 5% of every commission until they cap, up to $4,000/year
▶ Tier 2 agents: 4% of every commission until they cap, up to $3,200/year
▶ Tier 3 agents: 3% of every commission until they cap, up to $2,400/year
▶ Tier 4 agents: 2% of every commission until they cap, up to $1,600/year
▶Tier 5 agents: 1% of every commission until they cap, up to $800/year

🌟 Access to Technology for Referral-Only Agents

By joining REAL Select, referral-only agents have access to all of REAL Broker’s technology and tools, including:

✅ reZEN Dashboard
✅ reZEN App
✅ REAL Academy
✅ Workplace
✅ Lofty
✅ Consumer App
✅ REAL Wallet

📌 Tips for Success as a Referral-Only Agent at Real Broker

To succeed as a referral-only agent at REAL Broker, follow these tips:

Build a strong SOI: Focus on building relationships with your sphere of influence, including friends, family, and past clients.
Provide exceptional service: Deliver exceptional service to your clients to increase the likelihood of referrals and repeat business.
Network with other agents: Build relationships with other agents within the REAL Broker network to increase your referral opportunities.
Utilize technology: Leverage technology, such as CRM software, to manage your referral network and stay organized.

Being a referral only agent at REAL Broker can be a profitable and rewarding career. By focusing on building your referral network and providing great service you can get consistent leads and earn big commissions. Remember to build your SOI, network with other agents and use technology to manage your referral network.

📌REAL Broker Referral Agent Q&A

❓ Can I remain on a team as a referral agent? No, as a referral agent you must be solo agent. The only exception is if you are licensed in multiple states; you can be on a team in one state and referral only in others.

❓ Do I need to complete my continuing education as a referral agent? Yes, you must maintain your real estate license, including completing your continuing education.

❓ Do referral agents count towards unlocking a sponsor’s additional tiers? Yes, if the referral agent earns at least $3,000 in commissions every 6 months they will count as a “producing agent” for the purpose of unlocking a sponsor’s tiers.

❓ How do I join REAL Broker as a referral agent? Join REAL Broker as you normally would and inform them during the onboarding process that you want to be a referral-only agent. The standard $249 sign-up fee still applies. You can join REAL Broker here.

❓ Want to talk more about REAL Broker? Schedule a 1-on-1 video call to discuss REAL Broker, your business, and whether it’s a good fit for you! Click the link below.

SCHEDULE A FREE VIDEO CALL

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