Cloud based brokerages are becoming more and more popular among real estate agents because of the better commission splits, lower caps and lower fees compared to traditional franchise based brokerages. Because cloud brokerages have less overhead, less franchise fees, less office space and less equipment expenses. Those savings get passed to the agent or reinvested to provide more value.

One of the standout features of REAL Broker is that it is a publicly traded company, which allows real estate agents to have ownership in the company. Not only can agents purchase stock, but REAL also encourages ownership by offering four different ways to earn free stocks. This approach is a significant departure from most franchise-based real estate companies, which are typically owned by investors rather than agents.

Cloud brokerages represent the future of the real estate industry. Every year, more agents leave traditional franchise brokerages and independent brokerages to join cloud brokerages. The chart below from MikeDP.com shows a clear trend of which real estate brokerages lost the most agents in 2023 and which ones gained the most.

Currently, there are about half a dozen cloud brokerages available in North America. Among them, only two cloud brokerages operate in all 50 states and are publicly traded on NASDAQ: eXp Realty and REAL Broker. These are also the two largest cloud brokerages.

When I decided to join a cloud-based brokerage, I conducted extensive research and spoke with agents from several companies. This article is the product of my in-depth investigation. Here, I will compare REAL Broker and eXp Realty side-by-side to help real estate agents make an informed decision about which cloud-based brokerage to join.

Over the last decade, the "revenue share" model has seen various adaptations in the real estate industry, with Keller Williams using a similar model to become the largest brokerage by agent count. Revenue share is an alternative growth strategy that replaces traditional advertising expenses with payouts to agents who help grow the company. This model offers multiple benefits, including additional income streams for agents, fostering a collaborative culture, and improving the new agent experience by ensuring every new agent has a "sponsoring agent" within the company.

REAL Broker, LLC is a cloud-based real estate brokerage that offers numerous advantages but also comes with some trade-offs. In this article, I will review the pros and cons of joining REAL Broker to help you decide if a virtual, cloud-based brokerage is right for you. While I ultimately decided that the benefits outweigh the trade-offs and joined REAL, you might come to a different conclusion.

Real Brokerage Inc. (NASDAQ: REAX), known as the fastest-growing publicly traded real estate brokerage by agent growth, is now offering two innovative programs: Private Label and ProTeams. These programs aim to help independent agents and teams seamlessly integrate into the Real ecosystem while maintaining their unique branding and autonomy. The goal is to provide access to Real's technology, tools, training, and collaborative culture without compromising on brand identity.

REAL Broker gets all types of real estate agents; experienced agents, part time agents looking for low overhead, tech savvy agents looking for the latest technology. But is REAL Broker good for your real estate team?

In a recent interview, entrepreneur and CEO Sharran Srivatsaa shared his insights on success and the critical role of mindset in achieving one's goals. As the leader of both Kingston Lane and REAL Broker, Srivatsaa brings extensive experience in the real estate industry and a deep understanding of what it takes to excel in a competitive field.

As an agent, choosing the right brokerage can make all the difference. You want to find a brokerage that matches your values, supports you and helps you grow. With so many options out there, it’s hard to choose. This post will walk you through 7 steps to choose the right brokerage. Plus, we’ll show you why REAL Broker, LLC is a great choice for many agents.

After being an agent at REAL Broker for over a month and closing multiple transactions, I want to share my honest opinion about my experience. While some aspects of the company could use improvement, other facets have far exceeded my expectations, and I am very pleased with them.

In real estate, innovation is key to staying ahead of the game. REAL Broker, led by CEO Tamir Poleg, is not only keeping up but also leading the charge. In an exclusive interview, Tamir Poleg talks about REAL Broker’s future plans and explains a wide ranging strategy that combines technology, culture and community.

One of the key benefits of joining a cloud-based real estate brokerage is the opportunity to access additional income streams, such as Revenue Share. Instead of spending on traditional advertising, these companies allocate their marketing budget to agents who help grow the company one agent at a time.

Here are the top 10 reasons teams should join or start with REAL Broker.

Yes, you can go referral only with REAL Broker.